The OddBall Effect
Despite its ancient origins, Mead is an oddball drink. It defies traditional western alcohol categories. It isn't really wine, it isn't beer, and it is not a spirit. Chris Webber from the American Mead Makers Association has quipped: "Whatever you think mead is, it is probably not that."
The lack of clear category makes it a pain for mead makers from a legal standpoint, but it is also what makes it so much fun from a craft perspective. Traditional categories have lots of rules, and mead simply begs you to break the rules. That's what we are trying to do at Oddball Fermentables.
Part of our desire to tinker and experiment with meads - and cysers in particular - as well as cocktails is the fun that comes from discovering a new winning combination. But the other part is about slowing down and enjoying novelty and diversity.
In brain science, there is a phenomenon called "The Oddball Effect" whereby we have a sense of time slowing down, or things taking longer, when they are a novel stimulus. We love this idea as it captures something essential about our mission: The pursuit of unpretentious good times.
The Oddball Effect challenges the idea that time has to fly when you are having fun. The Oddball Effect literally "makes time."
Have you experienced The Oddball Effect? #maketime #oddball #oddballcyser #oddballfermentables